Ford Holiday River Parade

LOCATION: 2 1/2 mile route, downtown River Walk
ADDRESS: 849 E Commerce St, San Antonio, TX 78205

November 27, 2020
6:00PM – 9:00PM

Santa waving from his river float


Tickets slated to go on sale on July 7, 2020, on this website. We’re spreading the Magic of Christmas this year by lowering general admission ticket prices to the Ford Holiday River Parade. (Discount does not apply to seats in the Arneson River Theatre)

2020 reduced ticket price tiers

$14 > $15 > $16 > $17

$19 > $20 > $21 > $22

$24 > $25 > $26 > $27

Ticket price increase dates

Opening price 7/7/2020 (ticket go on sale at 10 am)

First price increase 8/18/2020 (price changes at midnight)

Second price increase 9/29/2020 (price changes at midnight)

Third and final price increase 11/10/2020 (price changes at midnight)

Ring in the holidays with the magical 40th-annual night parade filled with lights, costumed float riders, and music. Tickets are sold exclusively through this site!

An interactive map allows you to easily select your seats.  Click on the seat you wish to purchase to add them to your online shopping cart. The map indicates ADA access points and seats. When you have selected all the seats you wish to purchase, you are ready to check-out. Small children may sit on an adult’s lap without a ticket.  However, if you would like a seat for your child, one must be purchased. Space is not available beside chairs for a stroller or a child carrying device. People in wheelchairs must purchase a ticket – the provided folding chair wil be removed for the guest.

Print your tickets and map to bring with you on parade day. Gate numbers will be posted on the street level that corresponds to the gate number on your tickets.

Call 1-800-514-3849 for ticket assistance.  Please do not call the San Antonio River Walk Association office. For online assistance click here after July 7, 2020

Tickets are non-refundable for any reason, including cancellation of the event and acts of God.



River Walk cleared of visitors for final preparation of seating
5pm Gates Open to parade ticket-holders for access to the River Walk


Christmas music performed at Arneson River Theatre (only for ticket holders in Area 4)


River Walk Lighting Ceremony – on the Arneson River Theatre stage at 7 pm. Parade-goers seated at the beginning of the parade route will have the lights on while viewing the parade.


Live Televised Broadcast of Parade on CW35 in greater San Antonio viewing area. It is syndicated throughout the United States through New Year’s Day. See separate event listing on this website.


The live parade lasts one hour from when you see the first float. This will depend on where you are seated on the parade route. See the clock on the ticketing main map for an approximate time when the first float is scheduled to appear in your seating area.

Free viewing areas (no need to purchase tickets) are available on a first-come-first-serve basis, simply bring your own chairs. A map will be posted showing designated areas. Locations: north side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.