Ford Holiday River Parade and River Lighting Ceremony 2021

Santa waving from his river float
VENDORS/SPONSORS

Santa and Mrs. Claus are back in 2021 with more glitter, glee, and toys to carry on this wonderful tradition of turning on the holidays!

The 40th Annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk. The 2021 theme, 40 Years of Magic, features illuminated floats and costumed parade participants.

This ticketed parade begins at 6 p.m. and is broadcast live at 7 p.m. at the Arneson River Theatre. 

Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first-come basis: East side of the River Walk between Pecan Street and Richmond Ave. 

Early ticket prices range from $15 -$40 and will increase by $1 each month. Children 2 years of age or older will need a ticket. Strollers and carriers are not allowed on the River Walk for this event.

ADA tickets are available in certain areas of the parade.

Tickets are non-refundable/non-exchangeable.