Ford Holiday River Parade 2021

Santa waving from his river float
VENDORS/SPONSORS

Santa and Mrs. Claus are back in 2021 with more glitter, glee, and toys to carry on this wonderful holiday tradition.!

The annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk featuring illuminated floats decorated for the 2021 theme. Parade participants include celebrities, bands and lavishly-costumed people.

This ticketed, televised event will begin with entertainment at the Arneson River Theatre at 6 p.m. and the televised river parade at 7 p.m. 

The parade goes on RAIN OR SHINE. Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first come, space available, basis: North side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.

Tickets for this event will go on sale later this summer.

Ticket prices range from $15 -$40. Children 2 years of age or older will need a ticket. Tickets are non refundable.