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Santa and Mrs. Claus on River Float Ford Holiday River Parade

Event logo in the shape of a holiday wreath

44th Annual Ford Holiday River Parade and Lighting Ceremony

Friday, November 29, 2024


Santa and Mrs. Claus are back in 2024 with more glitter, glee, and toys to carry on this wonderful tradition of turning on the holidays!

The 44th Annual Ford Holiday River Parade is a cherished San Antonio tradition that brings joy and festivity to the San Antonio River Walk. This year’s theme, Toy Box Adventures, promises a whimsical and magical experience for all ages.

Join us for our annual spectacle featuring 27 beautifully illuminated floats, 5 entertainment floats, and over 100,000 holiday lights (2,250 strands) that brighten the River Walk from sundown to sunrise until the weekend after New Year’s Day.

With Grand Marshals Phil Green, CEO of Frost Bank, and comedian Steve Trevino, the Ford Holiday River Parade kicks off the holiday season with style and laughter. Held the day after Thanksgiving, the parade and river lighting ceremony begin on Friday, November 29, 2024, at 6 PM at the Tobin Center, with a live broadcast at 7:05 PM from the Arneson River Theatre. Don’t miss this magical event that’s sure to be a highlight of your holiday season!

Tickets On Sale in July


Tickets range from $12.50 to $40 and are sold online. The majority of River Walk restaurants offer dinner packages.

Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first-come, first-served basis: East side of the River Walk between Pecan Street and Richmond Ave. 

  • Children 2 years of age or older will need a ticket.

  • Strollers, ice chests, and carriers are NOT allowed on the River Walk for this event.

  • ADA tickets are available in certain areas of the parade.

Schedule of Events

6:00 PM-9:00 PM

Seating at Arneson River Theatre & on a 4-mile route on the River Walk  

4 PM – River Walk closes to the general public

5 PM – River Walk gates open for ticket holder access

6 PM – Parade begins at the Tobin Center and arrives later in other areas (check map for times)

6-7 PM – Pre-parade show for ticket holders in the Arneson  

7 PM – Lighting of the River Walk 

7-8 PM – Televised Parade – Santa on the last float!   

Folklorico dancers dancing onstage

Ford Holiday River Parade 2022

Ford Holiday River Parade - Group on Float
Ford Holiday River Parade - People waving with wands
Ford Holiday River Parade - Rey Feo float
Ford Holiday River Parade - Snow on Float
Ford Holiday River Parade - Texas Cavaliers

Special Thank You to Our Sponsors

Ford Logo

Landshark Logo

Margaritaville Logo

Fiesta Logo with words in multi colors