Ford Holiday River Parade and River Lighting Ceremony 2021

Friday, November 26, 2021

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Santa waving from his river float

Santa and Mrs. Claus are back in 2021 with more glitter, glee, and toys to carry on this wonderful tradition of turning on the holidays!

The 40th Annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk. The 2021 theme, 40 Years of Magic, features illuminated floats and costumed parade participants.

This ticketed parade begins Friday, November 26, 2021 at 6 p.m. and is broadcast live at 7 p.m. at the Arneson River Theatre. 

Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first-come basis: East side of the River Walk between Pecan Street and Richmond Ave. 

Children 2 years of age or older will need a ticket.

Strollers and carriers are not allowed on the River Walk for this event.

ADA tickets are available in certain areas of the parade.

Tickets are non-refundable/non-exchangeable.

Be on the lookout for the new GO RIO beverage boats on Parade Day – at Travis Street and floating from Pecan Street to Richmond Ave on the River!

Interested in Volunteering?

We are looking for volunteers for the following positions:
  • Ushers
  • Ticket takers
  • Area Coordinators

Volunteers will receive a light-up hat, a complimentary ticket to the Briscoe Western Art Museum, and a Whataburger meal the day of the parade! (Plus they get to view the parade for FREE!) If you or your organization are interested in volunteering, please sign up HERE.

If you have any questions or would like more information, please email Melisa Zamora at

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