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Ford Holiday River Parade

November 24, 2017 | 6:00PM - 9:00PM

Location: 2 1/2 mile route, downtown River Walk



Interested in volunteering at this event, click here to sign-up and for more info.


Ring in the holidays with this iconic night parade filled with lights, costumed float riders & music. Floats depict holiday movie classics for the theme, Christmas at the Movies.


All tickets will be sold online on this site.

A new interactive map allows you to easily select your seats. Seats in light gray are still available.  Simply click on the seats to add to your online shopping cart.

When you have selected all the seats you wish to purchase, you are ready to check-out.

Print your tickets and map to bring with you on parade day. Gate numbers will be posted on street level that corresponds to the gate number on your tickets.

Tickets are non-refundable for any reason including cancellation of the event and acts of God. 



4pm

River Walk cleared of visitors for final preparation of seating
5pm Gates Open to parade ticket-holders for access to the River Walk

6pm-7pm

Christmas music performed at Arneson River Theatre (only for ticket holders in that area). Pre-parade carolers will also sing on 4 downtown bridges. 

7pm

River Walk Lighting Ceremony - on the Arneson River Theatre stage at 7 pm. Parade goers seating at the beginning of the parade route will have the lights on while viewing the parade.

7-8pm

Live Televised Broadcast of Parade, on CW35 in greater San Antonio viewing area.

6-9:45pm

Live Parade, The parade lasts one hour from when you see the first float. This will depend on where you are seated on the parade route. See the clock on the main map posted with ticket sales for an approximate time when the first float is scheduled to appear in your area.


Santikos Entertainment has sponsored free viewing areas. Simply bring your own chairs. This space is available on a first come, space available, basis: North side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.

Check another event listing on this site for a list of restaurants and hotels offering dinner packages for the parade.

For any additional information, call Monday through Friday, 9am-3pm, 210-227-4262.


Ford Holiday River Parade