Ford Holiday River Parade

November 24, 2017 | 7:00PM - 9:00PM

Location: 2 1/2 mile route, downtown River Walk

2017 FHRP Tickets will go on sale Thursday, July 13, 2017. All tickets will be sold online on this site.

Tickets are non-refundable for any reason including event cancellation due to any reason or acts of God.

Review the overall event map to determine:

Where you want to sit on the parade route

What map section detail to view for seats (print map and keep with your tickets)

Go the specific map section you are interested in

Seats in light grey are still available

Simply click on the seats to add to your online shopping cart

When you have selected all the seats you wish to purchase you are ready to check-out

Print your tickets and bring with you on parade day.

Gate numbers will be posted on street level that corresponds to the gate number on your tickets


River Walk cleared of visitors for final preparation of seating
Gates Open to parade ticket-holders for access to the River Walk


Christmas Music Concert at Arneson River Theatre (only for ticket holders in that area). Pre-parade carolers will also sing on 3 downtown bridges. 


Lighting Ceremony - on the Arneson River Theatre stage at 7pm. Parade goers seating at the beginning of the parade route will have the lights on while viewing the parade.


Live Televised Broadcast of Parade, on CW35 in San Antonio area. Click here to see the list of when you can watch the parade syndicated across the U.S., in over 120 markets.


Live Parade, The parade lasts one hour from when you see the first float, This will depend on where you are seated on the parade route. See the clock on the main map posted with ticket sales for an approximate time when the first float is scheduled to appear in your area.

Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first come, space available, basis: North side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.

Many restaurants and hotels will offer dinner packages.

For more information, call Monday through Friday, 9am-3pm, 210-227-4262.

Ford Holiday River Parade