Ford Holiday River Parade

Ford Holiday River Parade

November 27, 2020 | 6:00PM - 9:00PM

Location: 2 1/2 mile route, downtown River Walk


Tickets slated to go on sale in September 2020. We're spreading the Magic of Christmas this year with early bird ticket pricing. (Discount does not apply to seats in the Arneson River Theatre)

Ring in the holidays with the magical 40th-annual holiday river parade filled with lights, costumed float riders & music. Tickets are sold exclusively through this site!

An interactive map allows you to easily select your seats.  Click on the seat you wish to purchase to add them to your online shopping cart. The map indicates ADA access points and seats. Small children may sit on an adult's lap without a ticket.  However, if you would like a seat for your child, one must be purchased. Space is not available beside chairs for a stroller or a child carrying device. People in wheelchairs must purchase a ticket - the provided folding chair will be removed for the guest.

Print your tickets and map to bring with you. Gate numbers will be posted on the street level that corresponds to the gate number on your tickets.

Call 1-800-514-3849 for ticket assistance.  Please do not call the San Antonio River Walk Association office. For online assistance click here after September.

Tickets are non-refundable for any reason including cancellation of the event and acts of God. 


River Walk cleared of visitors for final preparation of seating
5pm Gates Open to parade ticket-holders for access to the River Walk


Christmas music performed at Arneson River Theatre (only for ticket holders in Area 4)


River Walk Lighting Ceremony - on the Arneson River Theatre stage at 7 pm. Parade-goers seated at the beginning of the parade route will have the lights on while viewing the parade.


Live Televised Broadcast of Parade, on CW35 in greater San Antonio viewing area. It is syndicated throughout the United States through New Year's Day. See separate event listing on this website.


The live parade lasts one-hour from when you see the first float. This will depend on where you are seated on the parade route. See the clock on the ticketing main map for an approximate time when the first float is scheduled to appear in your seating area.

Free viewing areas (no need to purchase tickets) are available on a first-come-first-serve basis simply bring your own chairs. A map will be posted showing designated areas. Locations: north side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.

Ford Holiday River Parade