Ford Holiday River Parade

Ford Holiday River Parade

November 23, 2018 | 6:00PM - 9:00PM

Location: 2 1/2 mile route, downtown River Walk

Seeking volunteer support on the following dates and times (see link for more volunteer details) 

Wednesday, November 21st - Help set-up parade seating (chairs) along the river walk/ 11 AM - 5 PM/ sign-up here.

Friday, November 23rd - seeking ushers & ticket takers during the parade/ 3 PM- 9 PM/ sign-up here.

Ring in the holidays with this iconic night parade filled with lights, costumed float riders & music. Tickets are sold on this site exclusively!

The theme for the 2018 parade was "Christmas in San Antonio." Each float will depicted a traditional way San Antonians celebrate Christmas. 

An interactive map allows you to easily select your seats. Seats in light gray are still available.  Simply click on the seats to add to your online shopping cart. the map indicated handicap access points

When you have selected all the seats you wish to purchase, you are ready to check-out. Small children may sit on an adults lap without a ticket.  However, if you would like a seat for your child, one must be purchased. Space is not available beside chairs for a stroller or child carrying device. People in wheelchairs must purchase a ticket - the provided folding chair may be removed by the guest.

Print your tickets and map to bring with you on parade day. Gate numbers will be posted on street level that corresponds to the gate number on your tickets.

Tickets are non-refundable for any reason including cancellation of the event and acts of God. 


River Walk cleared of visitors for final preparation of seating
5pm Gates Open to parade ticket-holders for access to the River Walk


Christmas music performed at Arneson River Theatre (only for ticket holders in that area). 


River Walk Lighting Ceremony - on the Arneson River Theatre stage at 7 pm. Parade goers seating at the beginning of the parade route will have the lights on while viewing the parade.


Live Televised Broadcast of Parade, on CW35 in greater San Antonio viewing area.


Live Parade, The parade lasts one hour from when you see the first float. This will depend on where you are seated on the parade route. See the clock on the main map posted with ticket sales for an approximate time when the first float is scheduled to appear in your area.

Free viewing areas (no need to purchase tickets) are available on a first come first serve basis simply bring your own chairs. See map for designated areas. The "Sweet Seats" are sponsored by Krispy Kreme Doughnuts of San Antonio. This space is available on a first come, space available, basis: North side of the River Walk between Lexington Ave. and Richmond Ave. AND the south side of the River Walk between Richmond Ave. and Navarro St. AND the south side of the River Walk between Navarro St. and N. St. Mary’s St.

Check another event listing on this site for a list of restaurants and hotels offering dinner packages for the parade.

For any additional information, call Monday through Friday, 9am-3pm, 210-227-4262 ext. 100.

The Ford Holiday River Parade has been nominated in USA Today's 10Best Readers' Choice travel awards for best holiday parade. We would appreciate your vote of confidence (you may vote daily through 12/10/2018):

Ford Holiday River Parade