Ford Holiday River Parade
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Ford Holiday River Parade

Friday, November 29, 2019

  • "Texas Music Christmas" is the theme for the 2019 parade
  • The 2019 Grand Marshal is Billy Gibbons, the iconic lead singer of ZZ TOP
  • A host of Texas musicians will ride on floats in the parade featuring Christmas music
  • The 39th annual Ford Holiday River Parade is a San Antonio tradition. 2016 through 2018 sold-out with 50,000 in attendance. The parade features 29 illuminated floats decorated for the theme,
  •  Over 20 restaurants and hotels on the River Walk offer parade packages with either hotel or dinner and seats to watch the parade. For more details visit https://www.thesanantonioriverwalk.com/events/ford...

Ford Holiday River Parade

Updated 11/20/2019 reflects Changes in participating sponsors, artists and link to voting for the USA Today contest.

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USA Today 10Best Holiday Parade in the Nation

For the second year in a row USA Today has nominated the Ford Holiday River Parade as the Best Holiday Parade in the Nation. Voting through December 2nd.

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"Have Mercy," Billy F. Gibbons is the 2019

High-resolution MOV version: Short message from Billy F. Gibbons, Grand Marshal of the 2019 Ford Holiday River Parade

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"Have Mercy," Billy F. Gibbons is the 2019

Low-resolution MP4 version: Short message from Billy F. Gibbons, Grand Marshal of the 2019 Ford Holiday River Parade

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Ford Holiday River Parade

30 second commercial, low-resolution version ideal for posting on social media

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Ford Holiday River Parade

30 second commercial, high-resolution version ideal for b-roll on television

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Social Media Posts

A few sample social media posts. These contain suggested copy, photos, links, and hashtags Feel free to create your own!

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Ford Holiday River Parade

Ford Holiday River Parade flyer/advertisement/suitable for posting online_ updated 08/21/2019

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Ford Holiday river Parade

Photo of 2019 Grand Marshal, Billy Gibbons, lead singer of ZZ Top

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Ford Holiday River Parade

Billy Gibbons as Santa

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Grand Marshal Float

Billy Gibbons, lead singer of ZZ Top is the Grand Marshal. Gibbons is a native of Houston, TX.

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Grand Marshal & Ford Thunderbird

Grand Marshal Billy F. Gibbons posing with a sweet Ford Thunderbird

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Ford Holiday River Parade

2019 Parade route map. The Ford Holiday River Parade starts at El Tropicano hotel at 6:00 p.m. and winds approximately 3 miles through downtown. The map shows a clock along the parade route indicating the time guests will see the first float if they are seated in that area. The parade is roughly one-hour in length from when a person sees their first float. The map also shows access points (gate numbers) that correspond to the gate number listed on tickets. Ushers will be situated at gates to assist guests to their seats.

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Ford Holiday River Parade

Photo by David Finell

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Ford Holiday River Parade

Photo by Frank Cancino from 2018 parade

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Ford Holiday River Parade

Floats lining-up before the parade begins. Photo by Allan F. Smith from 2017 parade

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Ford Holiday River Parade

Photo by Griff Chavarria from 2016 parade

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Ford Holiday River Parade

Photo by Griff Chavarria from 2016 parade

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Ford Holiday River Parade

Photo by Griff Chavarria from 2016 parade

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Ford Holiday River Parade

Photo by Griff Chavarria from 2016 parade

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Ford Holiday River Parade

Photo by Frank Cancino, 2018 parade image. Santa is a rock star!

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Ford Holiday River Parade

Ford Holiday River Parade,

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Santa waving to parade goers

hi-rez photo of Santa and Mrs. Claus waving to parade goers.

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Santa exercising at Drury Plaza Hotel

Video of Santa getting ready at the Drury Plaza Hotel for his upcoming appearance in the Ford Holiday River Parade

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Krispy Kreme float

2018 Krispy Kreme float, photo by Charlie Xchao

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Volunteers wanted

over 250 volunteers are needed to bring the parade to life. Volunteer sign-up is on the event page of the website.

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$20 raffle (2-year lease)

$20 raffle tickets sold online now for a 2-year lease of a new 2019 Ford Ecosport. Winner drawn at the beginning of the Ford Holiday River Parade on Friday, November 29, 2019.

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Volunteers wanted - Santa and elf animation

Adorable, low-res volunteer Santa and elf recruitment - animated

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