Watch on TV, Ford Holiday River Parade
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Watch on TV, Ford Holiday River Parade

See schedule for dates and times in your area, starting Nov. 29

The Ford Holiday River Parade is viewed across the United States by 1 million people each year. USA Today voted it #4-holiday parade in the nation. Tune-in and enjoy the beauty of the River Walk and the spirit of the holidays!  Gather your friends, break-out the egg nog and gingerbread cookies - I feel a watch party is in your future.

It is aired live in the greater San Antonio area on Friday, November 29, 2019, on CW35 (KMYS) from 7-8 p.m.

The parade will air approximately 100 times throughout the holiday season from Palm Springs, California to Providence, Rhode Island, from Yakima, Washington to Scranton, Pennsylvania. In small and large markets the family-friendly parade is entertainment everyone will enjoy.

Click here to view the confirmed parade airings (as of 9/24/2019) more cities, dates, and times will be added.

Each year the parade has a new theme and grand marshal. The 2019 theme is Texas Music Christmas with one of Texas' most famous musicians Billy f. Gibbons of ZZ Top as the grand marshal.

Link to 2018 Ford Holiday River Parade

Watch on TV, Ford Holiday River Parade