Advertising/Marketing Opportunities for Print

RIO Magazine, the Official Magazine of the River Walk, is the most reputable, longest-lasting, publication dedicated to the River Walk and Downtown San Antonio. The Paseo del Rio Association publishes over 35,000 copies of RIO Magazine every month and has continued doing so for more than 40 years.

More than 155,000 tourists, business travelers, and locals read the RIO Magazine each month. RIO is available at more than 180 prime locations on the River Walk and throughout the Greater San Antonio area as well as online on www.thesanantonioriverwalk.com. Over 40 hotels throughout San Antonio distribute RIO, and overall, most concierges prefer to recommend RIO's map - the Official Map of the River Walk.

RIO reaches several specific markets and aids individuals in their traveling needs. Some of the specific niches include the business traveler, tourists, military personnel and family and the downtown locals.

One practically unreachable market is the business traveler. At the request of many meeting planners, RIO is distributed to conventioneers upon arrival in registration packets. RIO is used as a guide to San Antonio and as an outlet for the travelers when they are searching for a restaurant or an attraction. Most travelers have one day set aside for leisure activity and spend their money in the San Antonio area.

RIO also reaches the person who is looking to relocate to San Antonio. Several real estate agencies and home locator groups put welcome packets together that include RIO. This gives the individual a chance to see what San Antonio has to offer and is a great selling point for San Antonio.

Specs:

Full Page – 8.375” x 11.125” (full bleed)
2/3 Page – 4 5/8” x 9 15/16”
1/2 Page – 7 1/2” x 4 7/8”H or 3 9/16” x 10”V
1/3 Page – 4 5/8” x 4 5/8”H or 2 3/16” x 9 15/16”V
1/4 Page – 7 1/2” x 2 3/8”H or 3 9/16” x 4 7/8”V
1/6 Page – 4 5/8” x 2 3/8”H or 2 3/8” x 4 5/8”V
Coupon – 3 31/2” x 2” V 
1/12 Page (business card) – 2” x 3 1/2” H or 3 1/2” x 2” V
 

For more information on any marketing/advertising opportunities with the Paseo del Rio Association, please contact Evalon Cantu, Sales/Marketing Director, at 227-4262 x 106 or email at ecantu@paseodelrio.com.